Customer Behavior in Fast Food Industry Essay Example for Free

Customer Behavior in Fast Food Industry Essay Recently a customer behaviour survey was undertaking among fast food giants like Hungry Jacksâ„ ¢, K.F.C.â„ ¢, Mc Donaldsâ„ ¢, and Pizza Hutâ„ ¢ Much has been written and said about cleanliness in restaurants. Every now and then people vindictively drool over a story about a restaurant not being up to health regulation standards. Customers complain about waitresses handling money and then serving food without washing their hands. Sometimes they take a glimpse into the kitchen and are horrified at the cooks personal hygiene. But how often are customers scrutinized for their filthy habits? Their nose picking antics and then a serve of pizza straight after, or a visit to the toilets without washing hands. How have customers been getting away with these unclean habits for so long in a society where cleanliness should be a priority? What shall restaurant managers do about these peculiar people who come and drag them through court because of food poisoning? Was it really the food or was it their grubby hands which fingered the food after they came from the toilet or from their habitation? Some Eastern customs have a sweet smelling, hot or cold finger bowl on the table. Often the food is not served until all have dipped their fingers in this, really, disinfectant solution. In aeroplanes, sometimes hot, disinfectant face washers are handed out before a meal is served. Maybe restaurant proprietors ought to take note and introduce something similar. Societys cleanliness has degraded over the years, people have become lazy, nonchalant about cleanliness and laugh when something is said about personal hygiene. Watch out sickness is on the rise! Germs are gaining in numbers, beware lest they consume you in your ignorance! Questionnaire Restaurant Proprietors Answered 1: Do customers wash their hands before they sit down and dine-in? No, not generally. Actually, I have never seen anybody do it yet. 2: Do adults make more mess than children? Yes, definitely. Its surprising, but they do. 3: What is the general behaviour of adults like? Ok I guess 4: Do they speak quietly, noisy or outright rudely and loud? Most people behave politely but when you have a group of teenagers they are often very noisy, rude and offensive to other customers as well as the staff. 5: Are adults more polite and friendly to staff than teenagers? A lot of teenagers are generally polite and friendly but some adults are more rude than teenagers. 6: Do customers have respect for the furniture, crockery, glassware etc? Yes, usually theyre pretty good. 7: Do they steal anything like salt and pepper shakers, cutlery etc? Theft is high with cutlery, desert bowls and anything smaller than the dinner plate. 8: Do most pay their bill without grumbling? Yes, they dont have much choice. Do they? 9: In places where you can eat as much as you like, are customers wasteful? Absolutely! The gross amount of waste is shocking. Â  With so much poverty and starvation in the world it is sometimes sad to see good food going to the dump. 10: Do customers touch food on self-serve salad bars and put it back? Children and teenagers are the worst offenders. Adults also have a habit of fingering foods and not consuming it. A bad habit if they havent washed their hands. 11: Would you like to see a better dress standard for customers that dine here? No, we would loose a lot of customers if we did. Were a family restaurant. People drop in and out all the time. 12: Do customers who use toilet facilities wash their hands after use? Cant really tell. I would like to think they do. 13: In what state do they leave the toilet facilities after using them? No worse than any other public toilet facility. 14: Does management get many complaints from customers? Occasionally, we try to sort out any loud gatherings before they get out of hand. Most people are satisfied with the quality and quantity of food we prepare every day.